studio — university brief

unplug & reconnect

Print · Pattern · Loewe Brief

Objective

Unplug & Reconnect is a second-year AMFI project and part of the Studio semester assignment, where students design within a branded business framework. For this project, we were tasked with creating a collection for the luxury brand Loewe.

The project began with collaborative work, where we developed a cohesive concept through in-depth research into the brand's heritage, trends, and sustainability. This served as the foundation for my individual capsule collection, which reflects Loewe's DNA while integrating my unique vision and technical expertise.

The collection consists of 12 looks, focusing on material innovation, craftsmanship, and design development. From these, three garments were fully realized, showcasing advanced skills in pattern-making, construction, and finishing. Additionally, I specialized in print design, creating custom graphics and integrating them seamlessly into the collection.

Not an official collaboration with Loewe — university brief.

Unplug and Reconnect campaign shoot
Photography & styling by Gabrielle Polesy · Male model: Fabian Korrubel · Female model: Ana Mendonca, both in Loewe Men's Fall/Winter 2025

Look Book

Look 1. Jacket: print design and screen print by Gabrielle Polesy. Shorts: trash-bag-inspired, with real trash bag draw strings. Under shirt: styling piece.

Look 2. Shirt: print design and screen print by Gabrielle Polesy. Tie: print design and screen print by Gabrielle Polesy (styling). Shorts: styling piece.

Sketches

Sketches of the final realised garments, made on Photoshop.

Final line-up
Final line-up — made on Clo3D
Final render
Final designs — Clo3D render

Technical Drawings

Final technical drawings, made on Illustrator.

Mood Video

Filmed and edited by Gabrielle Polesy.

Mood video — filmed & edited by Gabrielle Polesy
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As part of a group, I collaborated on developing the concept for the collection.

We conducted in-depth research into the brand's heritage, current zeitgeists, and emerging trends, ultimately crafting a thoughtful and innovative solution that aligns with the brand's identity and vision.

The collection consists of 12 looks focused on material innovation, craftsmanship and design development — three garments fully realised, with custom print design created and integrated throughout.

Shot on-site in a stripped-back industrial space, the campaign leans into the collection's mix of trash-bag drawstrings, screen-printed graphics and functional utility — pieces built for movement rather than performance.

Unplug & Reconnect reworks Loewe's craft and irony into a capsule of material innovation, screen-printed graphics and construction built for how the pieces are actually worn.

Process

After the concept was established, I individually developed ideas primarily through collaging, which proved to be the most effective method for my creative process. I then brought these ideas to life by realizing the garments and creating print designs through extensive experimentation — physical collaging using magazines, and digital collaging on Photoshop.

Research, idea generation & lineup progress — process document pages

My research incorporated diverse tools, including photography, historical garment references, and experimental collaging. Using old clothes, magazines, and digital techniques, I created collages to visualize and refine my concepts. I began by creating patterns in Clo3D, allowing for a precise visualization of the designs. Toiles were then crafted from calico and carefully refined through fittings and adjustments before producing the final pieces.

Realisation of garments & line-up progress — process document pages

As part of the project, I selected the specialization of print. My process involved experimenting with various printing techniques, including screen printing, laser printing, and heat press digital printing, integrating my illustration process into the creation of my prints.

Print, illustration & photoshoot — process document pages

Print development process document
Print development — process document page