The Shoot
Campaign Shoot
Shot on location against the sun-bleached blues of the campaign, and on grey studio paper for the lookbook. Photography, styling and all pieces by me. Click any frame to open it full screen.
Inspired by my childhood beach, Bronte, and initiated by my move to Amsterdam, “Colouring Nostalgia” explores how returning to a place that once felt like home can evoke nostalgia, belonging and identity. The collection captures the emotional journey of revisiting places filled with memories, while highlighting the vacation-like joy and idealised perspective that often accompanies that experience.
An integral part of my process was sourcing old images from my home and childhood, which became the foundation for the colours, textures, patterns and prints in the collection — alongside collages contrasting black-and-white and vibrant colour, symbolising how memories evolve over time.
The brief was to design within the framework of Dries Van Noten, developing a distinct, recognisable design signature drawn from the brand’s legacy. Specialising in knitwear, I explored industrial knitting techniques, ultimately focusing on the Fair Isle method, which became central to the designs.
The collection is embodied by Ella, a persona who returns to the place she grew up and finds it both exactly as she left it and completely changed. Fifteen looks were designed and three fully realised — each one carrying a small fragment of that first house by the sea, an old photograph brought back into the world as something wearable.
Shot on location against the sun-bleached blues of the campaign, and on grey studio paper for the lookbook. Photography, styling and all pieces by me. Click any frame to open it full screen.
The full 36-page collection book — designed, art-directed and laid out by me. It opens with the campaign, moves through the concept and the colour work, then presents the line-up and every realised look with its front, back and detail pages, closing on the flats and the fifteen-look line plan.
drag sideways — click any spread to open the book
A flip-through of the printed book
The fifteen-look line plan the collection was designed across, and the material passport behind it — eleven materials, each with its components, construction and finish: mohair-blend knit, embroidered cotton voile, printed silk, wool-alpaca, cotton poplin, digitally printed linen, faux leather and cupro lining.
A semester of the project in one book — the Dries Van Noten brand research, the mood and colour work, the Paris site visits, collage-driven idea generation, CLO3D and fittings, then the print, the Fair Isle knit, the photoshoot and the show. Flip through it here, or jump to a chapter.
The 25-page research document handed in alongside the collection — the exercises on beauty and ways of seeing, the Dries Van Noten reading and listening, the Paris site research, the initial concept board and the persona work that set the line-up.
The 31 slides given at the final assessment — the brand framework, the concept statement, the sources of inspiration, each look before and after the midterm, and the finished collection.